Slots Open
Local Time :
09:57:01
Slots Open
Local Time :
09:57:01
Our Operations
Our Unbreakable Email Infrastructure
Email marketing is constantly evolving, and as a lead generation agency that relies heavily on cold email, we know firsthand the challenges of staying ahead of email service providers' (ESPs) new defenses. ESPs, such as Google and Microsoft, are investing substantial resources into algorithms that detect and limit mass emails from reaching inboxes. This evolving "cat-and-mouse" dynamic makes it critical for us to continuously innovate and adapt. In this post, we’ll outline our current infrastructure setup to help ensure the best possible email deliverability. Keep in mind, this setup is subject to change as we stay on top of industry trends and ESP updates.
Using Google and Microsoft as Our ESPs for Maximum Deliverability
We rely on Google and Microsoft as our own ESPs. These platforms have the best deliverability rates, especially when paired with business-focused domains and accounts. By matching ESPs on both the sending and receiving ends, we maximize our chances of inbox placement. Unlike smaller or third-party ESPs, these industry leaders benefit from well-established reputations and advanced filtering systems, which allows for smoother email flow to recipients.
Compliance with CAN-SPAM Act & GDPR
We maintain strict compliance with both the CAN-SPAM Act and GDPR, which are non-negotiable standards in our industry. By following these regulations, we demonstrate respect for recipients’ privacy, consent, and unsubscribe preferences. Compliance isn’t just about legal obligation—it’s a best practice that helps foster better engagement and minimizes spam reports.
DNS Protocols: SPF, DKIM, and DMARC
DNS protocols are essential for establishing email credibility and preventing phishing. Our setup includes SPF, DKIM, and DMARC configurations to authenticate our domains. SPF (Sender Policy Framework) verifies that our IPs are authorized to send on behalf of our domain, DKIM (DomainKeys Identified Mail) provides an encrypted signature for each email, and DMARC (Domain-based Message Authentication, Reporting, and Conformance) allows us to control our email authentication policy and gather feedback on authentication success. Together, these protocols help prevent our emails from being marked as spam and reassure recipients that our communications are legitimate.
Leveraging U.S.-Based IPs for Higher Reputation
Most businesses we work with are U.S.-based, and we strategically use U.S.-based IPs for our outreach. Avoiding IPs from less-developed regions helps us maintain a stronger domain and email reputation, as email algorithms tend to be cautious with IP addresses from regions associated with higher spam risks.
Email Warmup: Building Trust Gradually
To increase email deliverability, we take email warmup seriously. Each new email address undergoes a minimum two-week warmup period. During this time, we gradually increase sending activity while staying under Google’s dynamic limit, which currently caps at 50 emails per day. By taking our time to establish a reputation, we improve our chances of landing in the inbox once we begin our full campaigns.
Disabling Open Tracking for Compliance
In response to Google’s recent policy changes (effective August), we have disabled open tracking and other forms of email tracking. This adjustment keeps us compliant with the latest ESP restrictions and maintains our sender reputation by avoiding behaviors that might be perceived as invasive or spammy.
Spam-Free Copy and Plain Text for Higher Deliverability
We go to great lengths to craft copy that is spam-free, checking each message through multiple spam-filtering tools to identify and remove potentially harmful keywords. All emails are sent in plain text, as HTML or code-heavy emails are more likely to be flagged by ESPs. By keeping things simple and direct, we help ensure our messages aren’t relegated to the spam folder.
Staying Updated with Industry Trends
To stay ahead in the outbound email industry, our team members maintain close connections with experts in the field. Regular updates on emerging trends and fixes allow us to make the necessary adjustments to our approach quickly. By staying in tune with the latest changes and networking with others in the space, we are able to implement cutting-edge techniques that maintain our competitive edge.
Final Thoughts
Our email infrastructure is designed with flexibility, compliance, and constant improvement in mind. Though ESPs constantly adapt their filtering systems, our proactive approach keeps us one step ahead. By adhering to best practices and maintaining a dynamic, adaptive strategy, we deliver consistent results for our clients despite the challenges of the ever-evolving email marketing landscape.
Using Google and Microsoft as Our ESPs for Maximum Deliverability
We rely on Google and Microsoft as our own ESPs. These platforms have the best deliverability rates, especially when paired with business-focused domains and accounts. By matching ESPs on both the sending and receiving ends, we maximize our chances of inbox placement. Unlike smaller or third-party ESPs, these industry leaders benefit from well-established reputations and advanced filtering systems, which allows for smoother email flow to recipients.
Compliance with CAN-SPAM Act & GDPR
We maintain strict compliance with both the CAN-SPAM Act and GDPR, which are non-negotiable standards in our industry. By following these regulations, we demonstrate respect for recipients’ privacy, consent, and unsubscribe preferences. Compliance isn’t just about legal obligation—it’s a best practice that helps foster better engagement and minimizes spam reports.
DNS Protocols: SPF, DKIM, and DMARC
DNS protocols are essential for establishing email credibility and preventing phishing. Our setup includes SPF, DKIM, and DMARC configurations to authenticate our domains. SPF (Sender Policy Framework) verifies that our IPs are authorized to send on behalf of our domain, DKIM (DomainKeys Identified Mail) provides an encrypted signature for each email, and DMARC (Domain-based Message Authentication, Reporting, and Conformance) allows us to control our email authentication policy and gather feedback on authentication success. Together, these protocols help prevent our emails from being marked as spam and reassure recipients that our communications are legitimate.
Leveraging U.S.-Based IPs for Higher Reputation
Most businesses we work with are U.S.-based, and we strategically use U.S.-based IPs for our outreach. Avoiding IPs from less-developed regions helps us maintain a stronger domain and email reputation, as email algorithms tend to be cautious with IP addresses from regions associated with higher spam risks.
Email Warmup: Building Trust Gradually
To increase email deliverability, we take email warmup seriously. Each new email address undergoes a minimum two-week warmup period. During this time, we gradually increase sending activity while staying under Google’s dynamic limit, which currently caps at 50 emails per day. By taking our time to establish a reputation, we improve our chances of landing in the inbox once we begin our full campaigns.
Disabling Open Tracking for Compliance
In response to Google’s recent policy changes (effective August), we have disabled open tracking and other forms of email tracking. This adjustment keeps us compliant with the latest ESP restrictions and maintains our sender reputation by avoiding behaviors that might be perceived as invasive or spammy.
Spam-Free Copy and Plain Text for Higher Deliverability
We go to great lengths to craft copy that is spam-free, checking each message through multiple spam-filtering tools to identify and remove potentially harmful keywords. All emails are sent in plain text, as HTML or code-heavy emails are more likely to be flagged by ESPs. By keeping things simple and direct, we help ensure our messages aren’t relegated to the spam folder.
Staying Updated with Industry Trends
To stay ahead in the outbound email industry, our team members maintain close connections with experts in the field. Regular updates on emerging trends and fixes allow us to make the necessary adjustments to our approach quickly. By staying in tune with the latest changes and networking with others in the space, we are able to implement cutting-edge techniques that maintain our competitive edge.
Final Thoughts
Our email infrastructure is designed with flexibility, compliance, and constant improvement in mind. Though ESPs constantly adapt their filtering systems, our proactive approach keeps us one step ahead. By adhering to best practices and maintaining a dynamic, adaptive strategy, we deliver consistent results for our clients despite the challenges of the ever-evolving email marketing landscape.
Using Google and Microsoft as Our ESPs for Maximum Deliverability
We rely on Google and Microsoft as our own ESPs. These platforms have the best deliverability rates, especially when paired with business-focused domains and accounts. By matching ESPs on both the sending and receiving ends, we maximize our chances of inbox placement. Unlike smaller or third-party ESPs, these industry leaders benefit from well-established reputations and advanced filtering systems, which allows for smoother email flow to recipients.
Compliance with CAN-SPAM Act & GDPR
We maintain strict compliance with both the CAN-SPAM Act and GDPR, which are non-negotiable standards in our industry. By following these regulations, we demonstrate respect for recipients’ privacy, consent, and unsubscribe preferences. Compliance isn’t just about legal obligation—it’s a best practice that helps foster better engagement and minimizes spam reports.
DNS Protocols: SPF, DKIM, and DMARC
DNS protocols are essential for establishing email credibility and preventing phishing. Our setup includes SPF, DKIM, and DMARC configurations to authenticate our domains. SPF (Sender Policy Framework) verifies that our IPs are authorized to send on behalf of our domain, DKIM (DomainKeys Identified Mail) provides an encrypted signature for each email, and DMARC (Domain-based Message Authentication, Reporting, and Conformance) allows us to control our email authentication policy and gather feedback on authentication success. Together, these protocols help prevent our emails from being marked as spam and reassure recipients that our communications are legitimate.
Leveraging U.S.-Based IPs for Higher Reputation
Most businesses we work with are U.S.-based, and we strategically use U.S.-based IPs for our outreach. Avoiding IPs from less-developed regions helps us maintain a stronger domain and email reputation, as email algorithms tend to be cautious with IP addresses from regions associated with higher spam risks.
Email Warmup: Building Trust Gradually
To increase email deliverability, we take email warmup seriously. Each new email address undergoes a minimum two-week warmup period. During this time, we gradually increase sending activity while staying under Google’s dynamic limit, which currently caps at 50 emails per day. By taking our time to establish a reputation, we improve our chances of landing in the inbox once we begin our full campaigns.
Disabling Open Tracking for Compliance
In response to Google’s recent policy changes (effective August), we have disabled open tracking and other forms of email tracking. This adjustment keeps us compliant with the latest ESP restrictions and maintains our sender reputation by avoiding behaviors that might be perceived as invasive or spammy.
Spam-Free Copy and Plain Text for Higher Deliverability
We go to great lengths to craft copy that is spam-free, checking each message through multiple spam-filtering tools to identify and remove potentially harmful keywords. All emails are sent in plain text, as HTML or code-heavy emails are more likely to be flagged by ESPs. By keeping things simple and direct, we help ensure our messages aren’t relegated to the spam folder.
Staying Updated with Industry Trends
To stay ahead in the outbound email industry, our team members maintain close connections with experts in the field. Regular updates on emerging trends and fixes allow us to make the necessary adjustments to our approach quickly. By staying in tune with the latest changes and networking with others in the space, we are able to implement cutting-edge techniques that maintain our competitive edge.
Final Thoughts
Our email infrastructure is designed with flexibility, compliance, and constant improvement in mind. Though ESPs constantly adapt their filtering systems, our proactive approach keeps us one step ahead. By adhering to best practices and maintaining a dynamic, adaptive strategy, we deliver consistent results for our clients despite the challenges of the ever-evolving email marketing landscape.
Using Google and Microsoft as Our ESPs for Maximum Deliverability
We rely on Google and Microsoft as our own ESPs. These platforms have the best deliverability rates, especially when paired with business-focused domains and accounts. By matching ESPs on both the sending and receiving ends, we maximize our chances of inbox placement. Unlike smaller or third-party ESPs, these industry leaders benefit from well-established reputations and advanced filtering systems, which allows for smoother email flow to recipients.
Compliance with CAN-SPAM Act & GDPR
We maintain strict compliance with both the CAN-SPAM Act and GDPR, which are non-negotiable standards in our industry. By following these regulations, we demonstrate respect for recipients’ privacy, consent, and unsubscribe preferences. Compliance isn’t just about legal obligation—it’s a best practice that helps foster better engagement and minimizes spam reports.
DNS Protocols: SPF, DKIM, and DMARC
DNS protocols are essential for establishing email credibility and preventing phishing. Our setup includes SPF, DKIM, and DMARC configurations to authenticate our domains. SPF (Sender Policy Framework) verifies that our IPs are authorized to send on behalf of our domain, DKIM (DomainKeys Identified Mail) provides an encrypted signature for each email, and DMARC (Domain-based Message Authentication, Reporting, and Conformance) allows us to control our email authentication policy and gather feedback on authentication success. Together, these protocols help prevent our emails from being marked as spam and reassure recipients that our communications are legitimate.
Leveraging U.S.-Based IPs for Higher Reputation
Most businesses we work with are U.S.-based, and we strategically use U.S.-based IPs for our outreach. Avoiding IPs from less-developed regions helps us maintain a stronger domain and email reputation, as email algorithms tend to be cautious with IP addresses from regions associated with higher spam risks.
Email Warmup: Building Trust Gradually
To increase email deliverability, we take email warmup seriously. Each new email address undergoes a minimum two-week warmup period. During this time, we gradually increase sending activity while staying under Google’s dynamic limit, which currently caps at 50 emails per day. By taking our time to establish a reputation, we improve our chances of landing in the inbox once we begin our full campaigns.
Disabling Open Tracking for Compliance
In response to Google’s recent policy changes (effective August), we have disabled open tracking and other forms of email tracking. This adjustment keeps us compliant with the latest ESP restrictions and maintains our sender reputation by avoiding behaviors that might be perceived as invasive or spammy.
Spam-Free Copy and Plain Text for Higher Deliverability
We go to great lengths to craft copy that is spam-free, checking each message through multiple spam-filtering tools to identify and remove potentially harmful keywords. All emails are sent in plain text, as HTML or code-heavy emails are more likely to be flagged by ESPs. By keeping things simple and direct, we help ensure our messages aren’t relegated to the spam folder.
Staying Updated with Industry Trends
To stay ahead in the outbound email industry, our team members maintain close connections with experts in the field. Regular updates on emerging trends and fixes allow us to make the necessary adjustments to our approach quickly. By staying in tune with the latest changes and networking with others in the space, we are able to implement cutting-edge techniques that maintain our competitive edge.
Final Thoughts
Our email infrastructure is designed with flexibility, compliance, and constant improvement in mind. Though ESPs constantly adapt their filtering systems, our proactive approach keeps us one step ahead. By adhering to best practices and maintaining a dynamic, adaptive strategy, we deliver consistent results for our clients despite the challenges of the ever-evolving email marketing landscape.
Other Resources
Other Resources
Other Resources
Other Resources
@2024, All Rights Reserved
Terms & Conditions
Privacy Policy
Local Time :
09:57:01
Local Time :
09:57:01